Travel Travel

15/12/2020 - 08:15

Hue: Creating highlight to magnetize visitors with events and festivals

The frequent questions to Hue tourism sector are what to do to magnetize visitors and whether to organize the events and festivals is viewed as an effective, cyclical kick-start.

“The Countryside Market in the Festival” in Huong Thuy attracts visitors thanks to the experience activities

Highlight with events and festivals

Only in the second half of December 2020 will the three consecutive major events and festivals be held in Hue. The first is Ao Dai Festival in conjunction with Hue Food Festival 2020, which will  take place from December 18 to 23, at Nguyen Dinh Chieu Pedestrian Street, Hue City Center for Culture, Information and Sports, Hue, Tứ Tượng (Four Elephants) Park, Diem Phung Thi Art Space and Phan Boi Chau Park.

The Department of Culture and Sports (the organizer) said that during the Ao Dai Festival, there will be a series of Hue ao dai performances, art performances, combined with propaganda and promotion forms in honor of ao dai (the long split tunic typically worn by Vietnamese women)

Besides, at Nguyen Dinh Chieu Pedestrian Street stage, there will be Ao Dai shows and art performances. These will honor Áo dài Nhật Bình, Áo Dài Ngũ Thân (Vietnamese traditional costume with 5 flaps in front and 2 flaps on the back) in combination with the performances of Hue traditional folk songs, Hue traditional folk chantey, folk tableaux and ao dai from 54 ethnic groups. All the types of ao dai in life such as ao dai for children, ao dai for school, and ao dai for office... will also be given.

Meanwhile, according to the representative of the Provincial Tourism Association (the coordinator to organize the Food Festival), there will be about 50-60 food stalls from the tourism and service enterprises in the province and from the Provincial Leadership Board of Vietnam Institution of Buddhism in order to introduce the quintessence of folk, traditional, royal, and vegetarian cuisine...

The highlight will be the introduction and promotion associated with the performance of food processing, promotion of the uniqueness of Hue culinary culture. At the festival, there are also the performance and introduction of the unique dishes made by Hue Tourism College and Reach Hue Training Center; the selection of the most delicious dish voted by the jury and visitors.

Another equally exciting event is the Hue Unicorn Festival 2020, which will take place on December 29-30, organized by the Department of Tourism at the Provincial Gymnasium (1 Ha Huy Tap, Hue City). The festival promises to be joyful and majestic, divided into two main contents: Mai Hoa Thung (unicorn dance on the stakes) and Địa Bửu (unicorn dance on the ground)

Hue Unicorn Festival 2020 is organized right on the occasion of the world preparing to say goodbye to the old year and welcome the New Year 2021. This is the third time the festival has been held and also an opportunity for the unicorn teams nationwide to compete whereby the excellent unicorn team can be found out to join in the international competitions in the coming time.

Influenced by the COVID-19 pandemic, there are no international teams as in previous years. However, with careful preparation as well as serious and professional spirit of competition, the Hue Unicorn Festival 2020 promises to be a spectacular event. So far, there have been 60 teams registering, the most number ever.

Two days before the Unicorn Festival, there will be VnExpress Marathon Hue 2020 (December 27). By the end of the first week of December, 3,000 athletes registered to run, along with about 4,000 people in logistics and people accompanying the athletes.

The festival promises to be joyful and spectacular

According to the leaders of the Department of Tourism, the events such as Unicorn Festival, Ao Dai Festival, Food Festival, VnExpress Marathon Hue 2020, excluding the number of visitors, athletes, organization members,  will also help the service providers in Hue, especially accommodation services, to increase the year-end revenue

The leader of the Department of Culture and Sports affirmed that, in the upcoming Ao Dai Festival and Hue Food Festival, the Department will invite the travel agencies across the country, especially at both ends to join in and make the suggestions on the organization, especially the suggestions on what to do so that the festival can attract and satisfy visitors.

These are also the solutions summarized towards the organization of events and festivals in the long run.

Story and photo: Duc Quang

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