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"Ao dai on the heritage road"

Cập Nhật 24-04-2019

This is the theme of the Ao Dai Festival held at 20:00 on April 28 at Ngo Mon in the framework of Hue Traditional Craft Festival 2019.

Tag: "Ao dai on the heritage road", Ao dai, Hue Traditional Craft Festival 2019

With precious traditional materials such as Zeng, it is necessary to have strong measures to preserve and develop so that Zeng not only exists with its brand name but also contributes to improving the life of the weavers.

Tag: Minh Hanh, the designer, Zeng, Hue ao dai, brand name, fashion, Zeng weaving

Admiring the ao dai collection entitled “Hue Royal Inspiration”

Cập Nhật 09-04-2019

The ao dai collection of designer Viet Bao will be shown to public at Hue Ao dai Festival 2019 with the theme "Ao dai on the Central Heritage Road", within the framework of Hue Traditional Craft Festival 2019.

Tag: ao dai, collection, Hue Royal Inspiration, Hue Traditional Craft Festival 2019

Ao Dai Hue: Towards the brand name establishment and development

Cập Nhật 27-03-2019

According to statistics, there are over 50 establishments providing services of ao dai designing and tailoring in the area of Hue city, such as Bich Thuy, Phuc, Doan Trang, Minh Tam, Cuoc, Thu Hang, Tham, Chi silk, etc.

Tag: Ao dai, Hue, cultural value, promotion

Hue’s ao dai “branded” by default

Cập Nhật 25-03-2019

According to designer Minh Hanh, Hue has long been a place of unique beauty and its ao dai is always associated with this value. Because of that, Hue, by default, has an ao dai "brand name".

Tag: Hue, ao dai, "brand name", Hue Ao Dai brand, designer Minh Hanh

Urgent branding needed for Hue’s ao dai

Cập Nhật 17-03-2019

Attending the conference were more than 60 researchers, fashion designers and owners of ao dai tailor shops in the area.

Tag: branding, ao dai, fashion, cultural values

Free tickets for women wearing traditional ao dai to visit relics

Cập Nhật 06-03-2019

National and international women wearing Vietnamese traditional ao dai to visit Hue monuments will be free 100% the cost of visiting the relics from March 7 - 9, 2019.

Tag: ao dai, free tickets, women, visit, relics, Hue Monuments Conservation Center

Creating, managing and developing “Hue Ao dai” collective brand

Cập Nhật 26-02-2019

The project will build a system of tools to manage, use, propagate and promote Hue Ao dai, which will be deployed from 2019.

Tag: Hue Ao dai, collective brand, intellectual property development

The Ao dai of Hue

Cập Nhật 23-09-2018

The country has a tradition of wearing ao dai, but it is no coincidence that today, when discussing Vietnamese women's dresses many people immediately think of its Hue origins.

Tag: Ao dai, Hue, tradition, women