Business Business

25/06/2022 - 11:24

Socializing Hue Festival programs

In addition to the financial support from sponsors, many programs and activities this year have been socialized, increasing the excitement and diversity of Hue Festival 2022.

Hue Festival has many unique cultural activities, attracting many visitors

Continue to accompany

The COVID-19 pandemic has seriously affected the economic sector and the production and business situation of many enterprises. Yet, Hue Festival is still trusted and accompanied by many sponsors; especially, the traditional sponsors, such as Carlsberg Vietnam Brewery Co., Ltd - Huda beer brand, Acecook Vietnam Joint Stock Company, Vietnam Airlines, BIDV, Vietcombank, Vietinbank, Agribank,etc. Up to now, the Organizing Committee of Hue Festival 2022 has signed sponsorships contract with 25 units, with a total sponsorship value of nearly 19 billion VND in cash and in kind.

Mr. Onno Rombouts, General Director of Carlsberg Vietnam Trading Co., Ltd., shared that Carlsberg Vietnam has accompanied Hue Festival since the first happening and always spend the largest amount of budget to accompany the festival. The company wishes to contribute efforts to develop the tourism industry of Thua Thien Hue in particular and Vietnam in general, raising the brand value of Hue Festival; thereby, promoting the image of the business better, reaching the public domestically and abroad.

At the upcoming Hue Festival, the Huda brand together with the people of Thua Thien Hue and Central Vietnam will create an Asian record with "The longest banquet table in Asia". At the same time, the province will deploy many unique and attractive activities for citizens and visitors to experience the beauty and value of the land and people of the Ancient Capital.

Mr. Nguyen Van Phuong, Chairman of the Provincial People's Committee, gave flowers to appreciate Carlsberg Vietnam Trading Co., Ltd for accompanying Hue Festival

As a sponsor in terms of promoting the image of Hue Festival for the previous seven seasons, Mr. Le Duc Ton, Director of Le Nguyen Advertising and Interior Decoration Private Enterprise, informed that this year, the company supports the festival in promoting at airports throughout the country.

Organizing the festival in series of four seasons is a very effective new direction for Hue. When holding the activities all year round, the load on services will be reduced, creating stimulus waves to attract customers. Although it will cost more money because the frequency of promotion increases and is carried out many times, the company is still committed to accompanying on promoting the festival, contributing to Hue's economic development from the festival.

According to the organizing committee, the goal throughout the previous festivals which was to increase the socialization were placed on top. Despite many challenges and difficulties due to the pandemic, the companionship of sponsors is still significant, showing that the festival’s attraction is still there; the brand value is still preserved; and the trust of the sponsor is still intact.

Mr. Nguyen Thanh Binh, Vice Chairman of the Provincial People's Committee, and Head of the Organizing Committee of Hue Festival 2022, affirmed that the success of the previous festivals and the next one have received great support from sponsors. Therefore, the organizing committee is very determined to successfully organize the festival, and continue to promote the cultural bridge; thereby, the image of the sponsors will be closer to the public and visitors.

Changing the way of socialization

Along with mobilizing resources from sponsors, this year, there is a notable point in the socialization of the organizing committee, which is mobilizing businesses, organizations, and individuals to organize programs and activities. According to the organizing committee, this is a new point, and also a long-term direction in the socializing the festival, mobilizing the strength of the whole society to participate in, enriching the programs.

Many large-scale socialization programs and activities being well-invested in form and content, such as Beer Festival, Trinh Cong Son music program, food festival named "Hue - the Capital of Gastronomy with all nation localities", street food festival, hot air balloon festival, EDM music night, Sup boat race - Hue SUP RACE 2022, etc., will definitely make a reputation for Hue Festival.

According to the head of the organizing committee, now, it is quite impossible to confirm that the organization of the festival in the direction of four seasons is successful, but this is a model that matches the trend and increases the ability to attract visitors. Therefore, the organizing committee will continue to complete the organization model.

To do this, with the support of businesses, organizations, and individuals, Hue Festival 2022 must continue to affirm the spread and integration ability of a cultural festival. This festival gathers typical and unique art troupes from regions in the country and all continents to exchange and perform, attracting hundreds of thousands of domestic and international tourists to attend.

Mr. Huynh Tien Dat, Director of Hue Festival Center, Deputy Head of the organizing committee of Hue Festival 2022, added that the new approach in organizing and socializing work is to match the trend. Therefore, in the coming time, the socialization work will certainly be continued to be implemented and required to be better.

Through the festivals that were held, the reality shows that the organizing committee needs a socialization campaign. Especially, when the festival is organized in the form of four seasons, the goal is to increase the ability to attract tourists and develop the economy along with the mission to reduce the pressure on the budget; also, creating professionalism, building and creating a stable source of funding, being proactive in organizational work are what needs to be directed. On the other hand, for socialization programs, there is also supervision and control over the nature of activities, especially programs with charged tickets and revenue sources, avoiding  affecting the festival's reputation.

Story and photos: Quang Sang