Travel Travel

29/12/2018 - 08:07

Supporting and connecting destinations to attract visitors

Taking advantage of the support and the links within emulation cluster of the Departments of Tourism will increase the ability to promote a destination, thereby increasing the ability to attract tourists to each locality.

Hue and Hai Phong enterprises exchange the cooperation to connect destinations


Early in 2018, the Ministry of Culture, Sports and Tourism launched an emulation movement in the entire tourism industry. The Departments of Tourism emulation cluster of the Northern region, which is from Hue city to the North, is formed with seven localities having established the Departments of Tourism, including Hanoi, Hai Phong, Quang Ninh, Ninh Binh, Nghe An, Quang Binh and Thua Thien Hue.

Mr. Le Huu Minh, Acting Director of Thua Thien Hue Tourism Department said that the basic contents of the emulation contract are to implement the political affairs, targets and plans set out in the public operation of localities; to give advice to the City Party Committee, Provincial Party Committee, People's Council and People's Committee of provinces and cities to promulgate resolutions, regulations, proposals, institutions and policies, contributing to raising the efficiency of state management in the field of tourism, thereby, promoting the development of tourism.

Another task carried out in the content is to ensure the work of advising, managing and organizing the implementation of planning tasks of the sector in each province and city; the work of inspection and check is carried out, promptly sanction violating establishments, remind and correct individuals, enterprises and tourist business establishments to operate in accordance with law; successfully organize many activities and events to increase the attraction of tourists to destinations.

Leaders of the Departments of Tourism in the localities acknowledged that, in addition to the field of administrative emulation, supporting and linking to develop are needed to be done better. Despite the strength in tourism, taking advantage of promoting images and enhancing guests to each other is still not well done yet.

If there is a better linkage, the inter-regional products will be created  that meet the growing demand of local and international visitors. In fact, no matter how a destination is rich, it needs more space and more products to support.

That does not mean that the support and linkages between the localities have not been implemented yet. In 2018, Hue tourism organized a famtrip delegation including many tourism enterprises to come to survey and connect with Hanoi, Hai Phong and Quang Ninh. After the trip, it is recognized that for a long time, the localities have been mainly competing but not using their strengths to complement each other. After the trip, the localities signed a signing document and "the tour to explore the cultural and natural heritages" through the localities was outlined. As the infrastructure and transportation are better connected, this tour will certainly support the localities attract guests. However, the cooperation needs to have higher and more specific frequency.

Facilitating business

Representative of Hanoi Department of Tourism proposed that coordinated work to stimulate and promote the destination must be linked to each other to deploy to get effectiveness. The localities need to develop a general system of data on tourism.

Hanoi is one of the first two gateways that tourists come to Vietnam, thus, the support of Hanoi in promoting the localities’ tourism at attractions, train stations and airports ... will give more opportunities for visitors to know more destinations, and vice versa. In addition, the promotions on the website and fan page should also be speeded up by the localities.

One of the activities to be focused to implement in 2019 is to organize the famtrip delegations to create more conditions for local tourism enterprises to meet, exchange and  tend to build relationships and cooperation in bringing guests to each other. With Hue, after the initial success of the survey trip to Hanoi, Hai Phong and Quang Ninh, the cooperation is extremely necessary, avoiding unfair competition that could affect the tourism image of the localities. This is more and more necessary when the number of tourists from Hue to the localities and from the localities to Hue has a stable growth.

Leaders of Thua Thien Hue Department of Tourism affirmed that the sector will support to the maximum when there are famtrip delegations from other provinces and cities coming to survey and Thua Thien Hue will facilitate enterprises to seek cooperation.

In the long term, what is needed for the  tourism sector of the localities is to identify each other's strengths, thereby orient the development of each locality, build up a series of support products, not "trample" on each other to meet the increasing demand of tourists as well as create competition to other countries in the region and all over the world.

Story and photo: QUANG SANG