The speakers sharing about the start-up process in the cultural sector

With the participation of business founders in the cultural sector, the program discussed the role of culture agency in the cultural industry, thereby contributing to the positioning of national culture.

Culture agency are storytellers about culture via products. Vietnamese cultural materials are diverse and rich enough for culture agencies to create their own narratives without worrying about competition.

With the special feature of a socially responsible business owning a passion for culture, national identity and a desire to develop and spread those values ​​with a creative ego, culture agency has contributed to the positioning of national culture through diverse forms of expression. It is one of the indispensable factors when you want to develop the cultural industry.

The speakers also shared about the story of promoting Vietnamese heritage culture, their ways to affirm their love for Vietnamese culture and their desire to position their homeland culture via products, as well as the challenges and opportunities as a culture agency, etc.

With the theme “Communication of images positioning Vietnamese culture”, the guests who are directors and actors also brought to the session the perspectives and feelings of film industry people on the direction of spreading the values ​​of Vietnamese traditional culture via entertainment transmission, such as movies, advertisements, MVs, etc.

By Minh Hien

• Provincial Popular Arts Festival themed “The Epic of the Heroic Land” (17/08)
• Building a database on Tuồng Hue art (17/08)
• Exhibition of breeds launched (16/08)
• Honoring the art of Truc Chi (16/08)
• Hue Fine Arts Museum receives a collection of folk paintings (15/08)
• Good mechanisms to awaken heritage resources (13/08)
• Meeting battlefield photographer Lam Duc Hien (11/08)
• Ancient Japanese pottery tells Buddhist stories (09/08)