Business Business

12/03/2022 - 16:15

Vietnam Airlines enhances Thua Thien Hue image promotion

On March 10, Secretary of the Provincial Party Committee Le Truong Luu; Chairman of the Provincial People’s Committee Nguyen Van Phuong hosted the signing ceremony of a comprehensive cooperation between Thua Thien Hue province and Vietnam Airlines Cooperation (Vietnam Airlines) in the period of 2022 – 2026.

Provincial leaders witnessing the sponsor ceremony as an official carrier at Hue Festival 2022 of Vietnam Airlines

The comprehensive cooperation signing ceremony aims to enhance image promotion of tourist destinations and upgrade the efficiency of investment and tourism promotion activities, positively contributing to the socio-economic development of Thua Thien Hue province, at the same time it aims to promote the image, products, and services of Vietnam Airlines.

Accordingly, the Provincial People’s Committee and Vietnam Airlines will enhance the activities of tourism, investment, trading, education, aviation, and destination promotion, as well as boost the post COVID-19 restoration of aviation services in particular and tourism sector in general following 4 main activities including Cooperating to promote Investment – Trade – Tourism – Aviation; Coordinating in researching and forming the tourism products and routes; Organizing educational, cultural, sport and tourism events at national and international levels; Cooperating in organizing, participating, and supporting Thua Thien Hue government in tourism promotion at home and abroad using Vietnam Airlines’s means.

Thua Thien Hue Provincial People’s Committee will accompany in promoting Vietnam Airlines’s brand name image and service products to local people, tourists, and agencies in the provincial area to attract tourists, enhancing and encouraging people to use the aviation services of Vietnam Airlines.

On the side of Vietnam Airlines, it would coordinate to promote information on destinations and annual tourism events, the activities on diplomacy, culture, investment and trade promotion of Thua Thien Hue province on the products of Vietnam Airlines; researching to efficiently exploiting flights and organizing domestic and international Famtrips and Presstrips coming for carrying out survey, exchange, cooperation and joining in events held in Thua Thien Hue province. At the same time, participating in and supporting Thua Thien Hue government in promoting and calling for investment at key international markets and at the events on education, culture, sport, tourism, investment and trade at national and regional levels in the period of 2022 – 2026.

Right after the signing ceremony, Vietnam Airlines concretized the cooperation program by participating in sponsoring Hue Festival 2022 as the main carrier.

By Thai Binh