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 Experiencing at the destinations in A Luoi

In mid-May 2023, A Luoi district launched the “Beautiful Scenery of A Luoi in 2023” contest, with the goal of strengthening propaganda, promotion, and tourism development to contribute to the local tourism growth. Countless beautiful photos and video clips from authors across the country were submitted to the organizing committee.

Ms. Le Thi Them, Head of the Department of Culture and Information of A Luoi District, Deputy Head of the Contest Organizing Committee, shared: “In the age of technology, images and clips are in good spread. Through the contest, the organizing committee were able to select beautiful photo works to exhibit, communicate, and promote the splendid images of A Luoi's tourism, as well as the unique, different, and captivating landscapes and the people of A Luoi."

Together with A Luoi upland district, many localities in the province are also organizing contests to promote and develop the Ancient Capital tourism. Recently, the People's Committee of Hue City issued a plan to organize a current affairs and art photo contest with the theme “Hue - The Friendly Land.” The goal is to build a tourism environment in Hue that is “Civilized, Friendly, Safe, and Rich in Cultural Identity" while introducing, propagating and promoting the beautiful images of its culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

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 Night market on Thanh Toan Tiled-Roof Bridge

According to the leaders of Hue City People's Committee, the content of the contest entries is oriented towards enhancing tourism propaganda, promotion, and development, contributing to the rapid and sustainable development of Hue tourism. The contest also puts a focus on entries that portray the daily lives and characteristics of Hue people through their daily activities at work, in communication; and their behaviours with a gentle, friendly, open and hospitable personality to everyone, especially towards tourists.

Hue is a region with a diverse cultural background, blending the indigenous culture with that of other regions. This diversity is reflected in various forms of cultural activities, beliefs, family customs, lineage relationships, cuisine, and so on. These are rich topics that both professional and amateur photographers from all over the country can exploit.

Besides, the entries also showcase one of Hue's distinctive features – its green environment and fresh air, with numerous “green carpets” and shaded paths lined with trees, alongside the gentle Perfume River flowing through the heart of the city. Images of travellers experiencing and discovering the local nature and culture, participating in culinary experiences and local cultural festivals, as well as exploring traditional craft villages, will also add beautiful “shades” to the spreading image of Hue.

Mr. Nguyen Van Phuc, Director of the Department of Tourism, believes that the work of propaganda, promotion, and tourism development to ensure the rapid and sustainable development of Hue tourism is a regular and continuous task, requiring the collaborative efforts of various departments, industries, and localities.

The recent success of the “Promoting 2023 Phuoc Tich ancient village and Pho Trach Lepironia Mats through clips” contest is a clear example. Twenty-five entries from a variety of authors have contributed to the promotion and advancement of tourism in Phuoc Tich ancient village, as well as the promotion of traditional and eco-friendly products from the Pho Trach Lepironia mat area. Through this, the traditional beauty of the land as well as its culture, beautiful scenery, people, and unique products of Phuoc Tich, Phong Dien region were honored.

Each person is an ambassador, and every beautiful image of Hue will also spread the beauty of its culture, people, and landscapes to friends from all over the world. Vice Chairman of the Provincial People's Committee Phan Quy Phuong once stated that promoting local tourism is more than just providing tourist spots; it is also a way to introduce our own culture, history, and people.

Thua Thien Hue is not only a popular tourist destination; it is also a region of talented and creative people. Hence, the contests have demonstrated that young talents have the potential to greatly contribute to the growth of tourism and boost the province's position on international tourism map.

Story and photos: Huu Phuc