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| Sharing experiences at the workshop |
The event attracted the interest and participation of representatives from enterprises, cooperatives, and functional agencies in the province. At the workshop, representatives from relevant departments and agencies, experts, and entrepreneurs exchanged, discussed, and learned about the current situation, results, difficulties, and solutions in traceability, and intellectual property protection for enterprises, and the province's key products.
The workshop aims to enhance the awareness of enterprises and cooperatives about the roles of traceability and intellectual property protection in enterprises, as well as the values and positioning of product brands, and building product brands.
Ms. Le Thi Thu Thuy, Deputy General Director of the Enterprise Development Foundation, the VCCI, shared that the insights of experts from management agencies, and technology solution providers would help enterprises in Thua Thien Hue Province access the latest information on the support policies for product traceability, solutions to enhance the effectiveness of combating counterfeit goods, methods for protecting intellectual property within the enterprises, and building brand names for the province's key products.
On this occasion, ACTIV also launched a representative office in Thua Thien Hue Province.