ClockWednesday, 24/04/2019 09:35

"Ao dai on the heritage road"

TTH.VN - This is the theme of the Ao Dai Festival held at 20:00 on April 28 at Ngo Mon in the framework of Hue Traditional Craft Festival 2019.

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The collection  "Honoring traditional materials to repel fake silk" by designer Viet Bao will be showcased at the Traditional Craft Festival 2019

Through 7 Traditional Craft Festivals, this year, with the theme "Ao Dai on the heritage road", visitors will have the chance to admire 16 collections of special Ao Dai of 17 designers with the participation of 200 actors and models in the country.

16 collections of well-known designers such as Cao Duy, Viet Bao, Ngoc Han, Nhi Hoang, Phuong Thanh and Minh Hanh ... will showcase the heritage beauty with traditional silk materials.

As one of Hue's designers participating in this year’s ao dai festival, designer Viet Bao chose the theme "Honoring traditional materials to repel fake silk". The collection is inspired by Nguyen Dynasty art, vividly expressed through 30 impressive designs.

According to designer Viet Bao, one of Hue's outstanding legacies is the Nguyen Dynasty art, in which the beauty of decorative sculpture on the Imperial Citadel has made a clear imprint. Therefore, it has been used subtly on the ao dai designs. In addition, on the designs are decorative patterns of the spiritual animals, flowers, decorative motifs, and etc., which have been stylized.

Designer Minh Hanh, General Director of the Ao Dai Festival, says that with the theme "Ao Dai on the heritage road", this year's Ao Dai festival aims to introduce famous landscapes on the Central heritage road of Vietnam. These landscapes include the Citadel of the Ho Dynasty of Thanh Hoa, vi dam folk song of Nghe Tinh, Phong Nha - Ke Bang cave complex in Quang Binh, the Nguyen Dynasty monuments in Hue, Hoi An ancient town of Quang Nam, My Son Sanctuary…   These are difficult topics for fashion designers, but the organizing committee wishes the development start from the foundation and include thinking and research. Ao dai with no theme cannot be put on the runway. The new and difficult topics are the catalysts that heighten the stature of the annual ao dai festival and meet the expectations of visitors.

By Ho Huong

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Spreading the image of ao dai through socialization

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Spreading the image of ao dai through socialization
The Ao dai in Hue life

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

The Ao dai in Hue life
Students design 12 zodiac animal stamps on the Ao dai

On the afternoon of June 26, High School for Gifted Students of the University of Sciences, Hue University held an awarding ceremony for the contest “Designing 12 zodiac animal stamps on the Ao dai in 2024”. The contest aims to respond to the Ao dai Week 2024 activity, and, at the same time, create opportunities for members of the school's stamp club to learn about the traditional 12 zodiac animal stamps.

Students design 12 zodiac animal stamps on the Ao dai
Sketches of Phu Loc captivate viewers

On the afternoon of June 6th , over 150 sketch works depicting the landscapes of Phu Loc were exhibited and introduced to the public at Diem Phung Thi Art Center (part of Hue Fine Arts Museum, 17 Le Loi, Hue City).

Sketches of Phu Loc captivate viewers
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