ClockWednesday, 31/05/2023 16:20

Community Ao dai Week to take place in early July

TTH.VN - According to the information from the Provincial People's Committee on May 30, Hue Community Ao dai Week 2023 will take place from July 6 to 12.

“Awakening the heritage” of Ao daiAo Dai showcasing by the Perfume River

 Hue Community Ao dai Week will take place in early July, with many activities and events

This is an activity to exploit the strengths, brands and the unique cultural values of Hue ao dai, building tourism images of Hue associated with the ao dai, as well as stimulating the development of tourism.

The event aims to honor Hue ao dai, and Ao dai Vietnam, affirming the brand name of "Hue - the Capital of Ao dai", contributing to the propaganda and promotion of Hue culture in association with tourism promotion, at the same time, effectively implementing the project on "Hue - the Capital of Ao dai" step by step.

Within the program of this event, there are several activities such as the launching ceremony and a bicycle parade with the banner of Hue Community Ao dai Week 2023, organizing a pilgrimage group to offer incense to Lord Nguyen Phuc Khoat, and a parade on August 23rd Street before entering the Imperial Citadel to attend the ceremony of gratitude, flower offering, and incense offering at Trieu To Temple.

In addition, there are community activities with the themes including "Ao dai and the space for performance", and "Ao dai and life"; and a seminar with the theme "The development direction of Hue Ao dai in contemporary life", etc.

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Spreading the image of ao dai through socialization

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Spreading the image of ao dai through socialization
The Ao dai in Hue life

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

The Ao dai in Hue life
Students design 12 zodiac animal stamps on the Ao dai

On the afternoon of June 26, High School for Gifted Students of the University of Sciences, Hue University held an awarding ceremony for the contest “Designing 12 zodiac animal stamps on the Ao dai in 2024”. The contest aims to respond to the Ao dai Week 2024 activity, and, at the same time, create opportunities for members of the school's stamp club to learn about the traditional 12 zodiac animal stamps.

Students design 12 zodiac animal stamps on the Ao dai
Sketches of Phu Loc captivate viewers

On the afternoon of June 6th , over 150 sketch works depicting the landscapes of Phu Loc were exhibited and introduced to the public at Diem Phung Thi Art Center (part of Hue Fine Arts Museum, 17 Le Loi, Hue City).

Sketches of Phu Loc captivate viewers
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