ClockSaturday, 16/03/2024 12:21

Vietnam Airlines partners with Hue Festival 2024

TTH.VN - On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

Hue Festival 2020 has official carriersFour more sponsors for Hue Festival 2022

Vietnam Airlines signs sponsorship agreement with the Organization Board of Hue Festival 2024 

This marks the ninth consecutive year that Vietnam Airlines has been a proud sponsor of the Hue Festival – a nationally and internationally acclaimed cultural festival. The national airline will join hands with Hue Festival, contributing to the promotion of Hue as Vietnam's distinguished festival city through articles highlighting Hue's culture and tourism. Additionally, Vietnam Airlines will introduce Hue Festival 2024 in Heritage publications distributed on flights and its electronic versions...

 Thua Thien Hue province has been at the forefront of organizing a contemporary national and international festival.

Speaking at the signing ceremony, Mr. Nguyen Thanh Binh, Permanent Vice Chairman of the Provincial People's Committee and Head of the Organization Board of Hue Festival 2024, affirmed that the remarkable success of the previous Hue Festivals owes much to the significant contributions from sponsors, including Vietnam Airlines.

Vietnam Airlines' support has brought about positive impacts in communication efforts, promoting the image of Hue across Vietnam Airlines' network.

The sponsor's representative confirmed the commitment to allocate additional resources to ensure the highest quality services for passengers, artists, and domestic as well as international artistic troupes.

With over 30 years of development, Vietnam Airlines has maintained its leading position in the Vietnamese aviation market – one of the fastest-growing domestic aviation markets globally. As a modern airline with a widely recognized brand due to its distinctive cultural identity, Vietnam Airlines aims to become a leading 5-star international airline in the Asian region.

Following a four-season approach, Hue Festival 2024 kicked off with the Ban Soc Ceremony on January 1st, 2024, and will conclude with the Countdown Program on December 31st, 2024, with the highlight being the Peak Week of Festival 2024 with the theme "Cultural Heritage with Integration and Development," taking place from June 7th to 12th.

This year's Hue Festival continues to showcase the spreading influence of a cultural celebration, bringing together outstanding artistic groups from various regions nationwide and continents for exchanges and performances, promising to attract hundreds of thousands of domestic and international tourists to participate.

By LIEN MINH
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