From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

Nha Nhac or Hue royal court music emerged during the early years of the Ly Dynasty (from 1010 to 1225), but it was not until the Nguyen Dynasty (1802 - 1945) that this type of music truly flourished and became a heritage of the nation and humanity. Through many ups and downs, the Hue royal court music has been carefully preserved and empowered through generations, acting as a strong connection of the past with the present and the future.

The early days of autumn are also the time when the whole family of Mr. Nguyen Ngoc Man, who is now 48 years old (residing at 26 Pham Tu Street, Huong Long Ward, Hue City) and a team of workers rushing to complete a large number of lanterns for timely delivery to customers in Binh Dinh and some southern provinces.

Subsequent to the success at the 9th National Sports Games 2022, the Jujitsu Thua Thien Hue team will join in the 2023 Jujitsu Club Championship in the hope of having “gold”.

In the early days of the Lunar New Year of the Cat 2023, along with many traditional customs preserved and implemented by Quang Dien district, the custom of seeking and giving calligraphy is also the occasion to celebrate the beginning of new-year writing. This meaningful cultural beauty remains and is being preserved and handed down, showing the tradition of respecting studiousness and knowledge for many generations of the Vietnamese people.

Hundreds of love letters which Trinh Cong Son sent to Ngo Vu Giao Anh cherished and kept carefully for years as a “spiritual property” will officially be presented to the musician’s family as early as possible when she visits Vietnam.

In the early autumn days, some purple flamboyant trees bloom on the streets and parks, giving passers-by a sense of pleasure. While purple flamboyants in Da Lat thrive and flower after the Lunar New Year days; Hue purple flamboyants, around July-August or September, depending on each tree.

After 5 years of preparation, the long-awaited film "Em va Trinh" has just premiered on the evening of June 7 and will be showing nationwide on June 17. Early screenings took place from 19:00 on June 10th.

After more than 2 years of temporarily closing the Pham Ngu Lao - Chu Van An - Vo Thi Sau Pedestrian Street (abbreviated to Pedestrian Street), since early May 2022, Hue City has restarted nightlife activities and invested in infrastructure in preparation for the opening of food and shopping streets in order to satisfy the entertainment needs of residents and tourists.

In the early days of the New Year 2022, a purple flower carpet, which is beautiful and poetic just like in fairy tales, is attracting many young Hue people to check in.