Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

Choosing either a river, a body of water, or just a village, the authors, with their own memories, provide readers with a unique yet familiar view of Hue. In their writings, the beauties of the heritage, the culture, and the people are exploited skillfully in soft writing styles and with interesting facts.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

By introducing heritage programs and art forms outside the relic space, the artists of Hue Royal Traditional Art Theater contribute to bringing the ancient space of the Royal Palace to life.

On the evening of May 2 (on January 15 of the Lunar Calendar), the Union of Literature and Arts Associations organized a poetry night with the theme "Huong Giang – The Heritage River". This is an activity within the framework of Hue Poetry Festival 2023.

According to Hue Monuments Conservation Center, during the three days of the Lunar New Year of the Cat in 2023, the Hue heritage site welcomed over 53,000 visitors on its free entrance policy.

On the occasion of the Lunar New Year of the Cat 2023, Hue Monuments Conservation Center organizes various cultural and artistic activities at Hue Imperial Citadel to introduce to visitors the special and unique features of the Ancient Capital’s culture on the old days and create vibrant atmosphere for the heritage area.

Most of the works were painted with acrylic materials and oil paints under the themes of landscape, heritage architecture, people, seasons, lifestyle, and the cultural and spiritual life of Hue.

Hue Festival 2022, with the highlight of Hue Festival Week themed "Cultural Heritage with Integration and Development" taking place from June 25 to June 30, is an event in the first rank among 10 typical events in 2022 in the industry of culture, sports and tourism.

In Hue culture, the Champa cultural heritage is considered a deep sedimentary layer, a component of major significance that contributes to the identity of Hue culture.