Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

As a part of the Hue Tourism Forum 2022, on November 11, nearly 50 tourism businesses and experts in and out of the province had a trip to discover and experience high-class and famous healthcare tourism services in the land of the Ancient Capital.

Within 2 days of September 11 - 12, a famtrip delegation including 25 travel agencies, tourism promotion agencies, the press and media in Thailand came to Hue to survey, visit and experience tourism services.

Hue Festival takes place in the peak season of summer tourism, according to the Department of Tourism, Hue will have an exciting week, forecasting services will have to operate at full capacity.

A pilot program of shared bike services will begin on April 29, along with “Hue Citadel By Night” launched on April 22 and many other programs and festivals in order to create a highlight to raise tourism demand after the opening of international tourist markets.

After a period of planning, infrastructure investment, and preparation, Hue City will soon put Hue Imperial Citadel Night Street into operation in early 2022, creating opportunities to develop tourism services to promote socio-economic development.