Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

This is the topic of an international forum, which was organized by Thua Thien Hue Institute for Development Studies (HueIDS) in collaboration with SMC Hue Co., Ltd and the Bespin Global on the morning of December 16 within the framework of the forum themed "Hue Innovation Day" in 2022.

When enterprises have to innovate to "survive" in a volatile business environment, accompanying activities to support enterprises also make adjustments to suit their needs and development trends more and more, which helps businesses have more confidence in their business journey.

Among Hue's key products, medicinal pharmaceutical products from indigenous materials are judged as having economic and environmental prospects, as well as being suitable for the trend of science and technology development. This is also the connecting thread between entrepreneurs to form high-value pharmaceutical products, meeting the practical needs of people.

"Greenifying" the textile and garment industry is a global trend that businesses are forced to implement to achieve sustainable development goals and increase exports to major markets.

Circular tourism is a new, highly sustainable concept, in line with the development trend in Hue, promising an effective implementation.