Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

Faced with the pressure of the price of domestic airfares increased, this summer's peak travel season is predicted to see the trend in which domestic tours and road travel are "on the rise."

The Department of Tourism has reported that during the Giap Thin Lunar New Year (Year of the Dragon), the number of tourists visiting Hue for sightseeing and experiences has significantly increased compared to that of the same period in 2023, with many accommodation facilities fully booked during the festive days.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

Following the success of the first running event, Bach Ma National Park is gearing up for the next race, with an increased distance. This information has not only excited local runners but also sparked enthusiasm among many domestic and international participants. What about this hilly route that attracts so many runners?

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

Inflation along with the impacts of the COVID-19 epidemic affects the global economy, causing escalating prices and many difficulties to people’s lives. After the pandemic, people’s travel demand has increased, and the trend of economical travel has emerged since then.

According to the statistics of Hue Monuments Conservation Centre, the number of tourists visiting Hue monuments in the first half of this year has increased sharply after the COVID-19 pandemic.

According to the Department of Tourism, the total number of tourists to Hue in the first half of 2022 reached more than 771 thousand people, an increase of more than 34% compared to the same period last year.

That is the affirmation of Chairman of the Provincial People's Committee Nguyen Van Phuong about the Provincial Governance and Public Administration Performance Index (PAPI) in 2021 when the ranking of the Province increased by 9 places, rising to the leading position in the country in the recently announced list.