Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

Based on statistics on the number of guests booking rooms at accommodation facilities and tourist attractions, it is expected that Thua Thien Hue will welcome a large source of visitors from other provinces and cities during the upcoming long holiday of April 30 and May 1, with an estimated 65,000 arrivals.

Located approximately 4km northwest of the center of A Luoi district, along the Ho Chi Minh Highway, the eco-tourism area of A Nor (Hong Kim commune) has now transformed into a vibrant homestay and farm stay hub in the highlands.

On April 22nd, Thua Thien Hue History Museum announced that as part of the activities for National Tourism Year 2024 and the 70th Anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) in Dien Bien, the museum has brought the exhibition “Hue - Cultural heritage, Potential destination” to the public.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Inside the Hue Royal Palace heritage site, at Duyet Thi Duong Theater (the theater for the king, royal family members, and mandarins to enjoy traditional royal operas) stands a space exhibiting hundreds of tuồng (traditional Vietnamese opera) masks, which get tourists to stop to explore.

With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

The summer is just around the corner, and the issue of ensuring safety and avoiding drowning would always be the top priority for sea and waterfall tourist destinations.

We would like to invite you to admire flycam images of Tam Tien fish market - the most beautiful and biggest wholesale fish market in Quang Nam Province.

Hue is a peaceful and ancient city. Hue is also a destination known as a place to slow down. With a free walking tour, visitors will have a complete sense of the beauty of Hue every step on the way.

Each step taken during the tour promises to enable the participants to gain a better sense of Hue's very distinct beauty.

At this year's Festival, visitors and local people will be able to admire generations of artisans doing their crafts and experiencing many craft activities from the central and surrounding areas of Hue city.

According to the Provincial Department of Culture and Sports, the Hue Nam Temple (or Hon Chen Temple) Festival took place over two days, from April 21st to 22nd

With a view to bringing exciting experiences for tourists visiting Hue Royal Palace, Hue Monuments Conservation Center has opened a tour for tourists to enjoy tea within the area of Hue Imperial Citadel.

Hue tourism products are still monotonous. Therefore, river tourism is one of the main product lines that needs to be better exploited in the coming time to increase the diversity of tourism in the ancient capital.

At the turn of April, ngô đồng (or Parasol) flowers around the Royal Palace and many places around the city have started to bloom.