Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.

The story of linking to elevate the brand name of traditional craft villages is currently being implemented by businesses and craft villages to realize the goal of expanding trade opportunities and contribute to the conservation and development of traditional crafts and crafts villages.

Of more than 350 artisans from the 69 well-known craft villages across the country participating in Hue Traditional Craft Festival 2023, artisan Phan Thi Thuan and her booth of the Phung Xa weaving village attracts many visitors because of her unique product: silk from lotus fibers.

After the first three days, the revenue of the participating craft villages at the Hue Traditional Craft Festival reached nearly 2 billion VND, with many establishments achieving high sales, such as Thai Vinh handicrafts, Loc Mai Hue Fig tea, and Bup Sen establishment...

Hundreds of traditional folk paintings from famous villages across Vietnam, along with renowned traditional crafts of Hue, have come together by the banks of the Perfume River.

Thua Thien Hue is a locality with numerous traditional crafts and craft villages, but due to the lack of links in production, the designs are not rich and the output prices are not consistent. So, many handicraft products in the province have difficulty on the market and many artisans and craftsmen struggle to "live" with their profession.