With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

On the afternoon of November 21st, Mr. Nguyen Van Phuong, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee, had a meeting with Mr. Olivier Brochet, Ambassador of the French Republic to Vietnam, on the occasion of a working visit of the delegation to Thua Thien Hue province.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.

On October 20, the first large-scale digital art experience space in Vietnam, named "Sốnglab", was officially launched to serve residents and visitors at the Sốngplatform building (Hue City).

As a land of culinary quintessence, Hue’s cuisine is highly appreciated and favored by visitors from all over the world. With 6 dishes being honored, Hue proudly outnumbered other provinces and cities.

A Roang is a border commune of A Luoi district, which is about 90km away from Hue city center. People living here are mainly the Ta Oi people. Being located at the foot of the majestic Truong Son Mountain, A Roang was once a poor and extremely difficult place to travel to. However, it is now an attractive destination for visitors who love the rustic beauty of people and villages in wild mountains and forests, or immersing themselves in waterfalls and lakes in the middle of mountains and forests.

In 2024, Lang Co Bay will celebrate its 15th year as a member of the Most Beautiful Bays in the World Club. It is time for the people of Hue and visitors to fully experience and connect with the natural resources of Lang Co, which have been generously bestowed upon this land.

Visitors to Hue in the summer season are greeted with the sight of fragrant lotus blossoms adorning Tinh Tam Lake, their white petals fluttering like delicate butterflies in the breeze. The gentle and refreshing fragrance of lotus permeates the surroundings, and a passing encounter with this scene instantly uplifts one's spirits.