Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

Making significant strides in green production and business, the business community in the province has left strong marks on the “race track” towards achieving the goals of green growth and sustainable development.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Evaluating and ranking the environmental quality in 63 provinces and cities) is an opportunity for Thua Thien Hue to recognize as well as have clearer orientations to planning a green growth strategy.