Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

Following the success of four previous events, attracting a large number of residents and tourists, Hue City continues with the 5th edition of the “Hue Jogging – Running for the community” program in 2024, themed “Always New Hue.”

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

Located close to Hue city, owning unique community tourism products and experiences, Huong Thuy becomes an attractive destination.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.

On the evening of March 24, Hai Ba Trung Pedestrian Street at Vinh Ninh ward, Hue city, officially came into operation, attracting the attention of people and tourists. Its operation time is from 18h00 to 24h00 every Friday, Saturday and Sunday.

On January 30 (the 9th day of the Lunar New Year), the traditional wrestling festival of Thu Le village (Quang Dien district) took place, attracting a large number of people and tourists to participate and watch. Attending was the Standing Deputy Secretary of the Provincial Party Committee Phan Ngoc Tho.

According to statistics from the Department of Tourism, in June 2022, the peak month of summer tourism, Hue attracted about 182, guest arrivals, up 21% over the same period last year

After more than 50 years, the road procession of Hue Nam Temple Festival (Hon Chen Temple) was re-enacted, starting from Thien Tien Thanh Giao Holy Place (352 Chi Lang, Hue City) to Nghinh Luong Dinh before boarding the boat to sail upstream to the temple. The long procession with more than 400 people going through the streets created an impressive sight, attracting a large number of locals and tourists to attend.

Having become an important part of every Tet holiday, the spring flower spaces are not only a place for flowers to bloom together but also a place to seek aspiration for a favorable new year; contributing to attracting tourists.