The story of linking to elevate the brand name of traditional craft villages is currently being implemented by businesses and craft villages to realize the goal of expanding trade opportunities and contribute to the conservation and development of traditional crafts and crafts villages.

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

Many families and production facilities in the coastal area of Thua Thien Hue have been focusing on brand development and improving the value of shrimp paste products. However, to expand the market for this product, cooperation between different stakeholders are necessary.

"Old Scent of the Ancient Village" (Hương xưa làng cổ) is a festival held within the framework of Hue Festival since the first festivals. The efforts to become a private brand will give the community tourism in Phuoc Tich more openings for development