Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

Strongly improving the investment and business environment has been helping Thua Thien Hue gain a competitive advantage, and attract domestic as well as foreign investments. This also presents an opportunity and favorable conditions for the province to continue promoting investment activities with a strategic focus.