In addition to their primary function of displaying artifacts, many museums and cultural-artistic spaces also fulfill another important role: organizing events for exchange, conversation, and discussion on related issues. These spaces have become destinations that creates connections between researchers, cultural experts, and enthusiasts.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.

Taking place from May 19 to 21, 2023 with various attractive activities, ‘Thuan An – the Call of the Sea’ Festival 2023 is a highlight in a chain of cultural events of the summer festival of Hue Festival 2023.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

Hue Festival 2022, with the highlight of Hue Festival Week themed "Cultural Heritage with Integration and Development" taking place from June 25 to June 30, is an event in the first rank among 10 typical events in 2022 in the industry of culture, sports and tourism.

On May 17, many specialties and cultural products of ethnic minorities in Nam Dong district were displayed at the front yard of Guol house - Culture and Information Office of Nam Dong district. The program is part of the series of events in the 14th provincial Culture, Sports and Tourism Festival of Ethnic minority groups in 2022.

On the morning of February 9, the Huyen Tran Temple Festival – the Year of Tiger 2022, was kicked off at Huyen Tran Cultural Center (Ngu Phong Mountain, An Tay Ward, Hue City) by the Provincial Department of Culture and Sports. This is an activity to welcome the Year of Tiger, and the first large-scale Festival in the series of activities and events of the “Four Seasons of Festivals” in 2022.