In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

Recently, many localities in Hue City have implemented many "Mural Painting" models to promote environmental protection and waste classification at source, and have initially shown effectiveness.

This was the focus of a training conference organized by the Natural Resources and Environmental Communication Center (under the Ministry of Natural Resources and Environment) in collaboration with the Department of Information and Communications of Dak Lak Province. The event was held for journalists, editors, and leaders from related organizations in the Central - Central Highlands region on August 15 in Buon Ma Thuot City, Dak Lak.

Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

With the goal of building environmentally friendly Green Transport infrastructure, in line with the overall economic development orientation of the province in the period 2021 - 2030, with a vision to 2050, on June 14, Hue Monuments Conservation Center and Gbike Co., Ltd. (South Korea) signed a cooperation agreement to implement a green transport project in the relic area to exploit and promote the values of Hue relics.

Phu Son Waste Treatment Plant (in Phu Son commune, Huong Thuy town) was invested in and built by EB Environmental Energy Ltd. Co. at a cost of roughly 1.7 trillion Vietnamese dong. The plant officially commence operations at the end of January 2024, playing an crucial role in effectively addressing the waste management issue and ensuring environmental hygiene in Thua Thien Hue province - a pressing concern for the community as landfills in Thuy Phuong have reached capacity, disrupting residents’ lives with foul odors emanating from overflowing landfills.

With the initial numbers of 3 11-seat electric cars, 23 electric bicycles and 50 bicycles, visitors will have the opportunity to explore the heritage sites, enjoy fresh air, and admire the beautiful scenery of Gia Long Emperor’s mausoleum.

On the afternoon of December 4, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee Nguyen Van Phuong had a courtesy meeting and exchange with H.E. Shawn Steil, the Canadian Ambassador to Vietnam to promote cooperation in the fields of education and training, culture (Hue Festival), climate change tackling and environmental protection.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

The "Straw’s Journey" project contributes to protecting the environment and reusing resources after the harvest by producing environmentally friendly paper products from straw.

A host of environmental problems, urban embellishment, traffic pressure, and traffic network planning need radical and appropriate solutions. The face of a civilized and modern city is what the province is aiming for in the process of building a centrally-run city.