This message was conveyed to readers by Hoang Thi Tho, the author, at the launch of her two books titled “Ngay mai nho Hue ve tham Hue” (“Tomorrow, when you miss Hue, then come and visit Hue”) and “Xin di tu tho au” (“Travelling from the childhood”) (Thuan Hoa Publishing House), on the morning of June 23 at the headquarters of Thua Thien Hue Journalists Association (22B Le Loi Street, Hue City).

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

For exchanging information, sharing opinions as well as showing their love for heritage, lovers of the Ancient Capital have created Hue Then & Now - an attractive and interesting forum for those falling in love with Hue history, culture, architecture, and heritage landscape.

Those who have fallen in love with banh ep (Hue pressed cake), either pupils, university students or adults, all are “mesmerized” by it – that is the comment of a youngster whom I came across at Ms. Kieu’s banh ep stall.