On December 24, Korean Institute of Traditional Culture Research and ORIHERI announced that Nguyen Ngoc Phon, a 23-year-old representative from Hue (of Doan Trang Embroidery and Sewing Service & Trade Co., Ltd.), surpassed more than 2,000 contestants worldwide to secure third prize at the World Grand Prix Supreme Model Contest and Seoul Beauty Fashion Festival 2024 (World Champion Model and Beauty Fashion Festival in Seoul - Korea 2024).

The Ministry of Culture, Sports, and Tourism has just issued a decision to recognize “The Knowledge of Making and Wearing Hue Ao dai” of Thua Thien Hue Province as part of the National Intangible Cultural Heritage List. This serves as an impetus for the Thua Thien Hue Garment Association to promote the introduction of the five-panel Ao dai into schools.

Recently, the movement of ancient costume “revival” has strongly developed; in which, the ancient costumes originated from Hue such as the five-panel Ao dai, Ao Tac, and Nhat Binh dresses are the favorite of many people.

Recently, the movement of “reviving” the national costume has strongly developed. A variety of costumes originating from Hue such as five-panel Ao dai, Ao tac, and Ao dai Nhat Binh are well liked and worn by many people with pride.