In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Although Pickleball has only “landed” in Hue in the past few months, it has quickly attracted a huge number of players. Pickleball, which is interesting, easy to play, with a lot of positive energy, has brought a fresh breeze to the sports movement in the province.

The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Aeon Mall Hue Project - the 7th commercial center of the Aeon Mall Group in Vietnam and the largest comprehensive service commercial center in the Central region, scheduled to be completed and put into operation from September 2024, is expected to bring positive impacts, contributing to the socio-economic development of Thua Thien Hue province.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

Over the past 5 years, the spearhead education has undergone positive changes with many first prizes at the national exams for excellent students, and many subjects such as biology, informatics, and physics have made appearances at the Asian and international Olympiads. The problem posed is that there is a need for investment and joint efforts to overcome difficulties, reach high, and reach far.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.