Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.

The leading travel website Travel + Leisure Southeast Asia, Hong Kong, and Macau in Bangkok, Thailand has recently announced the nominees winning the prestigious Luxury Awards Asia Pacific 2024, with Azerai La Residence Hue being one of them.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

The Provincial Union of Literature and Arts Associations organized a program to award and honor writers and artists on the morning of December 27th 2023 to honor writers and artists who have won international, domestic, regional, annual awards of the Union of Arts and Literature Associations, or other prestigious national awards.

On the morning of December 17, the Department of Tourism announced that the resort Alba Wellness Valley by Fusion (Hue) has just been named at the award by readers’ votes at Luxury Lifestyle Awards 2023 – The US) of Luxury Lifestyle – a prestigious magazine focusing on high-end lifestyle.

At Robb Report Vietnam Sustainable Luxury Awards 2022, Vietnam's first sustainability award within the luxury industry, Banyan Tree Lang Co has been honored as a Sustainable Luxury Resort of the Year.

Travel trends often change and the demand for quality is increasing. Therefore, striving for winning awards is also a way to further improve the quality of Hue tourism.

Recently, the 29th World Travel Awards has honored Banyan Tree Lang Co among "Asia's Leading Luxury Beach Resorts". This is a prestigious award system dubbed the "Oscar" of the world tourism industry.