The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.