In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

On the afternoon of September 9, 60 Hue students boarded a train to Hai Phong to help the residents recover from the aftermath of Typhoon Yagi.

On July 20th, the provincial Red Cross Society, Oxfam in Vietnam, and the New Zealand Embassy in Hanoi organized a summary workshop for the project “Post-COVID-19 livelihood recovery for female farmers in particularly difficult and for difficult communes in Thua Thien Hue.” The event was attended by Ms. Caroline Rachel Beresford, New Zealand Ambassador to Vietnam.

Once again, Thua Thien Hue Karatedo took the throne with a spectacular return to the top at the 10th Central Region - Central Highlands Karatedo Championship in 2024. Also in late April, 2 athletes Le Van Tinh and Le Minh Thuan are part of the national team to compete at the Southeast Asian Championship in Thailand.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

With the efforts of local authorities, the Government as well as international organizations, after 30 years of being honored as a world heritage site by UNESCO, the Complex of Hue Monuments has gradually recovered its original appearance and is in its phase of stability, development and value promotion.

The rapid recovery of Chinese tourist market over time has created novel opportunities for Hue tourism.

After nearly 3 years, the first cruise ship has just returned to Hue, and cruise travel is expected to recover better from 2023.

Many large projects have been launched in the expectation of kick-starting the socio-economic development of Thua Thien Hue. With the policy of investment attraction, after the pandemic, the economy is making a step-by-step recovery.