Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

When enterprises have to innovate to "survive" in a volatile business environment, accompanying activities to support enterprises also make adjustments to suit their needs and development trends more and more, which helps businesses have more confidence in their business journey.