Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

When the clock strikes the transitional moment between the old and new days, many street corners in Hue are still bustling with late-night diners. They are mostly young people, students, and tourists who have contributed to preventing Hue's street corner from sleeping early.

Applying digital technology in reenacting and exploring historical and cultural relics has brought various interesting and vibrant experiences to tourists, helping the heritage last with time.

When visiting A Nam village in Hong Van commune, A Luoi district, tourists will have the chance to admire the only longhouse built with the traditional style of the Pa Co people. In 2014, the longhouse was constructed thanks to the advocacy of weaving artisan Quynh Quyen, a villager of A Nam, and it has since become a symbol of solidarity among the villagers.

Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

A Biah Hill, a.k.a Hamburger Hill, or Hill 937 is one of two historical destinations in the A Luoi highlands. The higher you climb towards the top of the hill, the narrower and more desolate the road becomes. Yet, this place still has a strange attraction for tourists, especially veterans from both within and outside the country. Many elderly visitors have to cut trees to make walking sticks, conquering more than 850 steps over 1.5km long to reach the summit.

During the first two days of the National Day holiday (September 2nd), Hue Ancient Capital welcomed thousands of tourist arrivals. Currently, tourist destinations in Thua Thien Hue, especially the relics belonging to the Complex of Hue Monuments, continue to be bustling with visitors.

Among the many choices of destinations during this year’s National Day holiday, many tourists still prefer hot spots in the Ancient Capital to explore the cultural heritage and other types of tourism, as well as experience the ancient features of Hue with a peaceful pace of life.

The scene of pomelo trees laden with fruits, with the yellow-ripened pomelos dangling on the branches, attracts a great number of tourists coming to check-in and pose for photos.

Wearing the traditional Ao daiVietnam, the small traders become more and more friendly and adorable in the eyes of tourists and customers coming to the market.

According to statistics from the Department of Tourism, in June 2022, the peak month of summer tourism, Hue attracted about 182, guest arrivals, up 21% over the same period last year

Camping tourism is a new type of tourism exploited in Hue recently. Although it has just been put into operation, this type of tourism has attracted many tourists to experience.

After a long period of closing for restoration, Emperor Dong Khanh's tomb has officially been opened to visitors.