Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.

In Doi village (Thuong Lo Commune, Nam Dong District), there is a special man who quietly and diligently preserves and promotes the traditional values of the Cơ Tu ethnic group. This man is Pơloong Chướch, a senior artisan who has dedicated his entire life to the craft of weaving.

The story of linking to elevate the brand name of traditional craft villages is currently being implemented by businesses and craft villages to realize the goal of expanding trade opportunities and contribute to the conservation and development of traditional crafts and crafts villages.

Of more than 350 artisans from the 69 well-known craft villages across the country participating in Hue Traditional Craft Festival 2023, artisan Phan Thi Thuan and her booth of the Phung Xa weaving village attracts many visitors because of her unique product: silk from lotus fibers.

After the first three days, the revenue of the participating craft villages at the Hue Traditional Craft Festival reached nearly 2 billion VND, with many establishments achieving high sales, such as Thai Vinh handicrafts, Loc Mai Hue Fig tea, and Bup Sen establishment...

On the afternoon of April 26th, Ms. Ngo Thi Ai Huong - Vice Chairman of Huong Thuy District People's Committee, announced that the Nón lá (conical hats) of Van The (from Van The village, Thuy Thanh commune) would represent Hue's conical hats at the 9th Hue Traditional Craft Festival in 2023.

Hundreds of traditional folk paintings from famous villages across Vietnam, along with renowned traditional crafts of Hue, have come together by the banks of the Perfume River.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

Thua Thien Hue is a locality with numerous traditional crafts and craft villages, but due to the lack of links in production, the designs are not rich and the output prices are not consistent. So, many handicraft products in the province have difficulty on the market and many artisans and craftsmen struggle to "live" with their profession.