Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

When I was still very young, candies weren’t as diverse as they are now. We only had traditional local sweets, like areca-nut candy, ginger candy, glass candy, peanut candy, bird’s egg candy, and pulled sugar candy… Back then, my grandmother would often come back from the market with a small packet of areca-nut candy, which had a simple label with a picture of Hue landscape.

Thua Thien Hue is a locality with numerous traditional crafts and craft villages, but due to the lack of links in production, the designs are not rich and the output prices are not consistent. So, many handicraft products in the province have difficulty on the market and many artisans and craftsmen struggle to "live" with their profession.