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| Livestreaming Hue specialty products on the TikTok shop platform |
With the guidance of content creators from the TikTok Shop Vietnam, many products that are specialties of the Ancient Capital, including crystallized ginger, Hue lotus seeds, beef noodle (bun bo) seasoning, agarwood, sesame candies (me xung), eucalyptus oil, and the ao dai, etc., from businesses in the province, were being live-streamed and sold directly on the TikTok Shop Vietnam.
According to representatives of the content creators from the TikTok Shop Vietnam, Thua Thien Hue is a province associated with cultural values such as heritages, royal court music, unique cuisine, and famous traditional craft villages. With this potential, TikTok Shop Vietnam desires to collaborate with local businesses to integrate the heritages and cultural characteristics of the Ancient Capital into their product branding stories, by effectively leveraging modern digital platform, increasing the groundbreaking business opportunities for businesses and individuals.
Through this activity, businesses received support in selling and directly promoting Hue's products to consumers nationwide. Simultaneously, they had the opportunity to learn, gain practical experience, and apply professional livestream selling on the TikTok platform.