Improving business efficiency with Digital 4.0

Dr. Duong Tuan Anh presenting flowers to the speakers

Attending the ceremony were Dr. Duong Tuan Anh - Chairman of Thua Thien Hue Business Association and nearly 150 trainees from enterprises in the province.

The workshop took place in 2 days (May 25 and 26) with the following topics: Building a simple brand name; mastering online communication channels; 6 steps in building digital media; building a quality website; showing businesses on Google search and Maps, and etc. The training program provides learners with basic knowledge for deeper application of digital 4.0 to improve the work performance and business efficiency of businesses.

The Vietnam Digital 4.0 Program is Google's initiative that has been implemented in many countries around the world. In Vietnam, Google has teamed up with Vietnam Digital Communications Association (VDCA), Vietnam Chamber of Commerce and Industry, Women's Initiative for Startups and Entrepreneurship (WISE), and many other partners to organize the program around the country.

Speaking at the opening of the workshop, Ms. Dang Thi Thuy Duong - Vice Chairman of the Business Association, Chairman of Thua Thien Hue Businesswoman Association - shared that over 90% of Vietnamese enterprises are small and medium businesses (SMBs), accounting for nearly half of the economic output and are the backbone of the Vietnamese economy. However, only one in five small and medium businesses has an online presence. Therefore, the Vietnam Digital 4.0 program is organized to help enterprises enhance their ability to manage and develop businesses and enhance digital applications during the Technological Revolution 4.0.

Story and photo: Doan Quan