ClockFriday, 17/11/2017 14:07

Upgrading the brands of products

TTH.VN - Six products of enterprises and production facilities in the province have been recognized and granted certificates of typical rural industrial products and product sets at the national level in 2017 by the Ministry of Industry and Trade, providing opportunities for promotion and market development.

The egg incubator SUNNEW 1000 of Hue Incubator Co., Ltd. has been recognized as a typical rural industrial product at the national level in 2017 by the Ministry of Industry and Trade.

After 10 years of self-study and research to successfully build the first egg incubator. Up to now, Hue Incubator Co., Ltd. in Loc Dien commune (Phu Loc) has produced over 3,000 incubators of various kinds to meet the needs of domestic customers. Over 3 times being voted from levels of district and province to the regional level, in September 2017, the automatic egg incubator SUNNEW 1000 of the enterprise was honored to be recognized as a typical rural industrial product at the national level, confirming its brand, as well as creating motivation for the enterprise to continue to expand its scale and develop its production.

Director of the enterprise, Mr. Nguyen Van Nhan affirmed that the biggest benefit after being recognized as a typical rural industrial product at the national level was that the brand of a local product was promoted nationwide as photos of the egg incubator, its functionality and address were posted on the websites of the Ministry of Industry and Trade, provinces and cities. Thus, many customers from the northern provinces or even Ca Mau and Ho Chi Minh city had ordered the products online without going to the stores as before.

"Currently, the enterprise is working to develop new product lines in addition to usual incubators used for eggs of chickens, ducks, pigeons and ostriches. At the same time, it will open new branches in some provinces and cities so as to expand its scale, meeting the needs of customers," Mr. Nhan shared.

Kim Vui melaleuca oil is present in many provinces and cities in the country

Kim Vui melaleuca oil of  Kim Vui Essential Oil Production One Member Limited Liability Company (Hue city) is one of six products recognized as typical rural industrial products and product sets at the national level in 2017. As a famous specialty brand of Hue and besides the melaleuca oil, the enterprise has studied and successfully produced sets of healthcare and beauty products for women, such as pomelo oil, olive oil, clove oil, citronella oil, anise oil, sandalwood oil and especially melaleuca oil balsam.

Director of the company, Ms. Tran Thi Vui said that their products were present in 64 provinces, cities nationwide and neighboring countries such as Laos and Thailand with over 200 agencies, consuming about 15,000 liters of products. After being recognized as a typical rural industrial product at the national level, the company is having its logos printed, improving brand designs and continues to make many new products to match the market. In 2018, the company will invest VND 7 billion in building a production workshop and showroom in Thuy Phuong industrial cluster, creating a place for local people and visitors to visit and shop.

After two times joining the vote, the whole province has seven products recognized and granted certificates of typical rural industrial products and product sets at the national level by the Ministry of Industry and Trade. In 2015, the rice husk press machine of Bach Lai Private Enterprise (Quang Dien) was the only product of the province recognized as the typical rural industrial product. This year, six out of eight products have been recognized and granted certificates by the Ministry of Industry and Trade. They are the Ibiza plastic chairs of Phuoc Hiep Thanh Joint Stock Company, incense sticks of Thai Hung Incense Trading and Production Joint Stock Company, wooden lamps of Quoc Cuong business establishment, granite stone of Thach Phu Hung Co., Ltd., automatic egg incubator SUNNEW 1000 of Hue Incubator Co., Ltd., and Kim Vui melaleuca oil of  Kim Vui Essential Oil Production One Member Limited Liability Company.

Deputy Director of the Department of Industry and Trade, Mr. Le Tu Dung said that it was not only the honor that 6 products of enterprises in the province were recognized as typical rural industrial products and product sets at the national level by the Ministry of Industry and Trade, but also the most effective advertising channel as the information about the products was widely advertised on websites of the Ministry of Industry and Trade, and connected with 64 provinces, cities in the country as well as many big cities in the world. In order to continue honoring and promoting the brands of the rural industrial products and product sets, in 2017, the Department holds the vote for products at the levels of district and town, and chooses 64 products to enter the provincial level vote, then the regional and national level votes.

Story and photos: Thanh Huong

 

RATING
Be the first to review this post!
  Comment

YOU MAY CARE ABOUT

Products for craft village tourism?

Many craft villages have crossed the boundary of "self-sufficiency" and successfully commercialized their products. More specially, the famous craft villages of Thua Thien Hue can also develop tourism.

Products for craft village tourism
Finding a model for developing night tourism products for Hue

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Finding a model for developing night tourism products for Hue
Constantly renewing tourism products

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Constantly renewing tourism products
Return to top