Posters of Vietnamese films on Ao dai

History books of Nguyen Dynasty record that after ascending the throne in 1802, Emperor Gia Long established the medicine agency to serve the court. However, it was not until the reign of Emperor Minh Mang that the structure of Thai Y Vien (Imperial Medicine Institute) was gradually completed. From then on, the recruitment of personnel to Thai Y Vien was extremely tight and serious.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

That is the sharing of Tung Leo – the Show Director of the music night themed “Dialogue with Trinh Cong Son - Love Found”, which took place in the space of Kien Trung Palace, during the recent Hue International Arts Festival Week 2024. He added: “I am indebted to and enamored of Hue City. I hope that I can come back here many times to organize different music nights in various locations in Hue.”

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

In the third quarter round of the 24th “Road to Mount Olympia” (with Vietnamese title being “Duong len dinh Olympia”), which was broadcasted on the afternoon of July 7, Vo Quang Phu Duc, a representative from Quoc Hoc Hue High School for the Gifted, excellently won the first prize.