In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Gia Hoi - Dinh market ancient urban area is a unique heritage, bearing elements of the cultural structure of an ancient urban area. It is existing in a constantly changing residential community. Due to both the pressure of modern urbanization and the lack of appropriate conservation and development planning, this area has gradually been deformed. This leads to the destruction of the historical and cultural architectural space of this area, and the cultural tourism resources are being wasted.