In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Making significant strides in green production and business, the business community in the province has left strong marks on the “race track” towards achieving the goals of green growth and sustainable development.

There have been signs of advances in Taekwondo, the province's strong sport, which was selected as a key sport in group 1 in the 2021-2025 period.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

“The fact that “Knowledge of Tailoring and Wearing Hue Ao Dai” having just been enlisted as a National Intangible Cultural Heritage not only is an honor and pride, but at the same time, affirms that Hue Ao Dai always carries the traditional cultural values of the nation and has a strong vitality throughout history,” emphasized Mr. Phan Thanh Hai, Member of the National Cultural Heritage Council, Director of the provincial Department of Culture and Sports when sharing the story about the new recognition of it with Thua Thien Hue Weekly.

With his invention, young engineer Hoang Huu Dao (born in 1983, residing at 60 Phan Chu Trinh, Hue City) has supported the transportation of goods, liberating many workers and shippers across the country from labor. His product has by degrees grown and affirmed the “brand” with many convenient “Loc Phat (Prosperity) Motorbike Cargo Rack” lines.

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

In a recent exchange highlighting the province's efforts to focus on infrastructure development, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee, emphasized the goal of investing in infrastructure, particularly in ports, industrial zones, and customs-free zones, to serve production and business development.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

In the Asian worldview, the relationship between Heaven - People - Earth is connected through the animal and plant world, with countless sacred human concepts to ward off evil spirits and pray for peace for people and all things. Among them, the Four Sacred animals (Dragon, Unicorn, Turtle, Pheonix), starting from the Dragon, symbolize the strong desire of the Creation and the traditional beliefs to pray for agricultural residents' good harvests, good weather, and dispelling epidemics.