“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

As the Department of Cultural Heritage under the Ministry of Culture, Sports and Tourism announced, on November 18th, Mr. Nguyen Van Hung, the Minister of Culture, Sports and Tourism, Mr. Dinh Toan Thang, Vietnamese Ambassador to France, Ms. Le Thi Hong Van, Head of the Permanent Delegation of Vietnam to United Nations Educational, Scientific and Cultural Organization (UNESCO), Ms. Le Thi Thu Hien, Director General of the Department of Cultural Heritage, together with representatives from Ministry of Public Security (Vietnam), the Ministry for Europe and Foreign Affairs of France, and UNESCO, witnessed the transfer ceremony of the ‘Emperor’s Treasure’ golden seal to Vietnam on the afternoon of November 16th at the Vietnamese Embassy in France.

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.

Hue City is selected by the Ministry of Culture, Sports and Tourism as one of seven cities implementing the "Creative Cities Network Development Project", within the UNESCO Creative Cities Network (UCCN). According to experts, this is both opportunity and challenge.

On the morning of October 12, the Provincial Union of Literature and Arts Associations organized a workshop themed "Promoting the values of folk culture in the Tam Giang - Cau Hai lagoon area in tourism development".

Woman teacher-artist Quynh Nga has just been honored by the Ministry of Culture, Sports, and Tourism as one of 78 advanced role models in the cultural field nationwide in 2023. Just returning from Hanoi, she confided, “I am really touched and delighted to be honored. I feel deeply grateful to my profession, my family, and my colleagues."

On September 24th, the 203rd commemorative ceremony marking the passing-away of the National Great Poet and the World Cultural Figure Nguyen Du (1820 - 2023) was jointly organized by the Department of Culture, Sports, and Tourism of Ha Tinh Province in collaboration with the Nguyen Tien Dien Clan Council at Nguyen Du Memorial Site in Nghi Xuan District, Ha Tinh Province.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

On his working visit to Hue in late March 2023, Prime Minister Pham Minh Chinh proposed that the locality should coordinate with the Ministry of Culture, Sports and Tourism to set up the project to build the Hue Museum of Royal Antiquities in a new position in the spirit of science, modernity, and architecture in harmony with the overall Hue Monuments.