Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

After traveling to work in various places, the couple A Viet May and A Viet Thi Mai decided to return to their hometown to invest in livestock farming and production. Their herd of pigs grew, their rice fields turned green, and the house became lively again with the sounds of family members' voices and laughter.

Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

On the evening of September 8th, the Department of Tourism, in collaboration with Vietnam Travel Magazine and other partners, organized the “Experiencing Traditional Hue Mid-Autumn Festival”program. This event is part of a series of activities taking place in the four seasons of Hue Festival 2024, aiming at responding to the autumn festival - “Hue in Autumn” of the Hue Festival 2024.

The 4-day National Day holiday on September 2 this year is also an occasion for many people to choose to travel. Unlike previous years, during this year's holiday, tourists tend to prefer short trips and book accommodation close to the time of travel.

The summer travel season is peaking, but unlike previous years, this year's domestic travel trends show significant changes. Vietnamese tourists are adjusting their travel choices to fully enjoy their vacations, opting for night flights, train journeys, or personal car trips.

These days, lotus flowers are blooming profusely in the Imperial City, along the streets, and in the suburbs of Hue, bringing it a peaceful and gentle beauty. Lotus flowers have always been closely connected to the people of Hue. Wherever visitors travel in Hue, they will encounter lotus ponds and lakes.

This message was conveyed to readers by Hoang Thi Tho, the author, at the launch of her two books titled “Ngay mai nho Hue ve tham Hue” (“Tomorrow, when you miss Hue, then come and visit Hue”) and “Xin di tu tho au” (“Travelling from the childhood”) (Thuan Hoa Publishing House), on the morning of June 23 at the headquarters of Thua Thien Hue Journalists Association (22B Le Loi Street, Hue City).

The leading travel website Travel + Leisure Southeast Asia, Hong Kong, and Macau in Bangkok, Thailand has recently announced the nominees winning the prestigious Luxury Awards Asia Pacific 2024, with Azerai La Residence Hue being one of them.

According to the statistics from the Department of Tourism in the first 2 months of the year, the rate of visitors to Hue only accounts for about 5 to 10%, the rest is in the form of self-planned tours.