Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of September 19, the Provincial Tourism Association, in collaboration with Vietnam Tourism Association, organized a conference themed “Promoting, advertising, and connecting Hue tourism in 2024”.

On August 19, the opening ceremony of the Fine arts Exhibition of the Region IV (the Northern-central region) 2024 was held at the Exhibition - Fair - Advertising Center of Thanh Hoa province, the Thanh Hoa Radio and Television Station.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.