With a total registered capital of 248 million USD, accounting for 15% in quantity and 5.4% in foreign direct investment (FDI) capital of the whole province, Japanese enterprises are important partners in calling for FDI investment in Thua Thien Hue.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

On the evening of October 5th, the Young Entrepreneurs Association of Thua Thien Hue Province organized the “Entrepreneur Gala Dinner,” attracting the participation of nearly 100 businesses from across the province.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

Recently, Thua Thien Hue has been particularly focused on attracting investment into industrial clusters.

Following the success of four previous events, attracting a large number of residents and tourists, Hue City continues with the 5th edition of the “Hue Jogging – Running for the community” program in 2024, themed “Always New Hue.”

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

Investment promotion plays an extremely important role, contributing to attracting investment capital; forming industrial and export processing zones to serve the manufacturing of exports. With a favorable geographical location, open investment attraction policies, gradually refined mechanisms and policies for socio-economic development, etc., Thua Thien Hue has become an attractive destination for domestic and foreign investors.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

Located close to Hue city, owning unique community tourism products and experiences, Huong Thuy becomes an attractive destination.

Many projects worth billions, tens of billions have been granted investment registration certificates, investment approval decisions, affirming the position of Thua Thien Hue. Not to mention the "turning the situation around" in creating high values, but those projects are evidence that the province has made breakthroughs in attracting investment.

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According to statistics from the Department of Tourism, in June 2022, the peak month of summer tourism, Hue attracted about 182, guest arrivals, up 21% over the same period last year

A major change in the way festivals are organized in Hue will be a series of folk festivals, royal festivals and new festivals with quality and scale commensurate with the potential and cultural characteristics of the city into "Four Seasons Festival",