Once again, the legendary Perfume River continues to be the highlight and main space of the Hue International Arts Festival Week 2024, with the theme "Cultural heritage with integration and development".

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.

That is the main topic of a conference organized by Mitani Sangyo Group and Aureole Group (Japan) in collaboration with the Vietnam - Japan Friendship Association in Thua Thien Hue province on the afternoon of November 13 in Hue City.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

On the morning of October 12, the Provincial Union of Literature and Arts Associations organized a workshop themed "Promoting the values of folk culture in the Tam Giang - Cau Hai lagoon area in tourism development".

The above goal was proposed and discussed by experts at the conference "UNESCO Creative Cities Network and the ability to transform cultural resources in Hue" organized by the Vietnam National Institute of Culture and Arts coordinated with the Institute for Development Studies of Thua Thien Hue province on the morning of September 22 in Hue city.

On the afternoon of September 22, within the framework of the Hue Innovation Day 2023 Forum, the Vietnam National Institute of Culture and Arts Studies collaborated with the Thua Thien Hue Institute for Development Studies to organize a scientific workshop entitled “Thua Thien Hue - A distinctive cultural heritage city of Vietnam, sustainable development through green growth, and adaptation to climate change.”

This project is in keeping with the province's resources and socio-economic development orientation. Also, it is believed to be able to exploit and promote the strengths of the culture and people of Hue as well as developing cultural industries.