For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

As a part of a series of activities and events of the Winter Festival within the Four Season Festival - Hue Festival 2023, on the evening of December 15th, the Department of Tourism organized the opening ceremony of the “Wellness Tourism Week” event. Attending the opening ceremony was Mr. Nguyen Thanh Binh, Member of the Standing Committee of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.

Taking place from May 19 to 21, 2023 with various attractive activities, ‘Thuan An – the Call of the Sea’ Festival 2023 is a highlight in a chain of cultural events of the summer festival of Hue Festival 2023.

Street parade featuring hundreds of artists and participants was one of the main events in the Traditional Craft Festival Hue 2023. The festival space spanned across the city's main streets, where art groups came together and showcased their talents.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

Following the success of previous 8 events from 2005 up to now and implementing the project of the Four-Season Festival, Hue city People’s Committee continues to organize the 9th Hue Traditional Craft Festival 2023 with the theme “Essence of Vietnamese Craft” from April 28 to May 5, 2023.

Hue Festival 2022, with the highlight of Hue Festival Week themed "Cultural Heritage with Integration and Development" taking place from June 25 to June 30, is an event in the first rank among 10 typical events in 2022 in the industry of culture, sports and tourism.

Among the martial arts of the National Sports Festival, wrestling is one of the martial arts with many competing events. The organizing committee included 22 sets of freestyle wrestling medals (12 men's weight classes, 10 women's weight classes), 11 sets of medals for classical wrestling, and 12 sets of medals for traditional wrestling.