It is undeniable that investment promotion activities are making great strides in recent times, but investment promotion activities also need to be adjusted to be more consistent with planning and development orientations of the province.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

During the three-day program celebrating the 15th anniversary of Lang Co Bay being recognized as a beautiful bay of the world (from May 10 to May 12), more than 45,000 visitors went to Lang Co to visit, play, and experience tourism and activities within the program.

Compared to their peers living in Hue City and the lowlands, children in the mountainous and remote Nam Dong and A Luoi districts are at a significant disadvantage in terms of access to information technology, books, and age-appropriate publications. However, thanks to the efforts of the education sector, local authorities, and schools, the reading spaces for children in these places are increasingly being supplemented with a variety of books and periodicals, helping them have more "good friends" during their breaks or extracurricular activities.

Within the framework of Hue Festival 2023, the Winter Festival "Winter in Hue" takes place from October to December with a number of new festival activities that brings more vibrance and attraction to the winter atmosphere of Hue for both local people and tourists.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

Creating eco-friendly crafts, the workshop on making pictures with recycled paper created by young painters from Nha Cuoi has opened up more interesting and meaningful activities for the children this summer.

When enterprises have to innovate to "survive" in a volatile business environment, accompanying activities to support enterprises also make adjustments to suit their needs and development trends more and more, which helps businesses have more confidence in their business journey.

After more than 2 years of temporarily closing the Pham Ngu Lao - Chu Van An - Vo Thi Sau Pedestrian Street (abbreviated to Pedestrian Street), since early May 2022, Hue City has restarted nightlife activities and invested in infrastructure in preparation for the opening of food and shopping streets in order to satisfy the entertainment needs of residents and tourists.