Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

Every day, Dong Ba market welcomes hundreds of foreign visitors to visit and go shopping. During the outbound season, many foreign visitors come to buy specialties, souvenirs, and explore the culture.

After more than 2 years of temporarily closing the Pham Ngu Lao - Chu Van An - Vo Thi Sau Pedestrian Street (abbreviated to Pedestrian Street), since early May 2022, Hue City has restarted nightlife activities and invested in infrastructure in preparation for the opening of food and shopping streets in order to satisfy the entertainment needs of residents and tourists.