For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

On the morning of March 7, the Provincial Department of Tourism coordinated with the Mekong Institute (MI) to organize a seminar on "Smart and sustainable tourism in Thua Thien Hue Province".

On the morning of November 28, the Swiss Sustainable Tourism Program (SSTP) in collaboration with the Department of Tourism held a seminar to introduce the set of sustainable tourism criteria in Thua Thien Hue province.

Circular tourism is a new, highly sustainable concept, in line with the development trend in Hue, promising an effective implementation.

The Vietnam Tourism Association has just coordinated with the General Department of Tourism to organize an online national tourism forum on the theme "Solutions to the sustainable recovery of Vietnam's tourism" for 26 points across the nation.